Customer acquisition and retention

Success in the international tourism business requires cross-border marketing expertise. Swiss Post offers extensive tools to help you acquire new customers and retain them in the long term. These include direct marketing, online distribution solutions for catalogues and the creation and dispatch of the VACATIONews magazine.

Do you want to professionalize your international marketing, target new customers and establish long-term relationships with guests and customers? Are you striving to optimize costs in direct marketing and reduce processing time and costs in response management? Swiss Post will help you identify your customers' needs and assist you with targeted marketing campaigns.

Direct marketing

• Tools for planning international campaigns (e.g.  www.swisspost.com/holidaycalendarThe link will open in a new window)
• Address procurement and correction
• Dispatch preparation and worldwide delivery of direct mailings
• Special solutions and value-added services for packaging and franking to increase response rates
• Solutions for efficient response management

VACATIONews

• Design, programming, printing and dispatch of personalized guest magazines to contact customers between booking and departure
• Up-to-the-minute, customized contents with information on your services, leisure and cultural activities, insider tips, etc.
• Easy integration of vouchers, vignettes and other inserts
• Full service: from a standard set-up through to an all-round solution with support and customized design

Online marketing

• Free online portal  www.holiday-infoshop.comThe link will open in a new window for the presentation and mailing of your catalogues
• Global presence for your offering
• Acquisition of address data for new customers

SwissPostCard

• Customizable promotional postcards with a high impact
• Designed online by you ( www.swisspost.com/swisspostcardThe link will open in a new window) and mailed worldwide by Swiss Post
• High-quality, high-gloss finish to promote a positive image
• Optional easy integration of vouchers

Swiss Post offers you a sound basis for market success worldwide. Thanks to our innovative solutions, your mailings will achieve higher response rates with minimal waste circulation. Establish a global presence for your tourism offering with the online portal www.holiday-infoshop.com. To increase your guests' anticipation and offer a friendly service, you can send them the VACATIONews magazine.