Plan mailings in detail

Direct Marketing Passport to Eastern Europe, Western Europe and Switzerland

You would like to obtain detailed information on the markets abroad so that you can convert the local economic and cultural peculiarities into success factors for your mailing campaign. And you would like to know how direct marketing and mail order business function in different countries. We have compiled the most important facts and figures for you in three direct marketing passports.

• Important facts on the population, economy and advertising expenditure
• Address sourcing, address formats and data protection
• Vital tips for designing and sending mailings
• Vital tips for designing response elements
• Development and perspectives, customs and practices in the mail order business
• Practical tips on how to succeed in direct marketing

Direct-Marketing-Pass to Eastern Europe

2008 edition
160 pages
Countries: Poland, Czech Republic, Slovakia, Hungary, Slovenia and Russia.
  

Direct-Marketing-Pass to Western Europe

2006 edition
200 pages
Countries: Germany, Austria, Italy, France, Belgium, the Netherlands, Great Britain

Direct-Marketing-Pass to Switzerland

2005 edition
150 pages
Only for companies outside Switzerland