Customer acquisition and retention

Success in international distance selling requires cross-border marketing expertise. Swiss Post offers extensive tools to help you acquire new customers and retain them in the long term. These include direct marketing, online distribution solutions for catalogues and IT-based customer retention programmes.

Do you want to professionalize your international marketing and establish long-term customer relationships? Are you striving to optimize costs in direct marketing and reduce processing time and costs in response management? Swiss Post will help you identify your customers' needs and assist you with targeted marketing campaigns.

Direct marketing

• Tools for planning international campaigns (e.g.  www.swisspost.com/holidaycalendarThe link will open in a new window)
• Address procurement and correction
• Dispatch preparation and worldwide delivery of direct mailings
• Special solutions and value-added services for packaging and franking to increase response rates
• Telesales for customer care and sales (inbound and outbound)
• Solutions for efficient response management

SwissPostCard

• Customizable promotional postcards with a high impact
• Designed online by you ( www.swisspost.com/swisspostcardThe link will open in a new window) and mailed worldwide by Swiss Post
• High-quality, high-gloss finish to promote a positive image
• Optional easy integration of vouchers

Online marketing

• Online portal  123kataloge.deThe link will open in a new window for the presentation and mailing of catalogues
• Global presence for your offering
• Acquisition of address data for new customers

Loyalty marketing

• Design and development of CRM-based customer loyalty programmes
• Bonuses and rewards for the success-oriented management of customer behaviour and to reward loyalty
• Payment cards and couponing to promote products and boost customer retention
• Planning, development and maintenance of customer club solutions with social media integrated as required
• Integrated concepts and service elements for the implementation of customer dialogue solutions with full coverage of the customer lifecycle

Customer care

• Customer Care Center featuring a hotline, order service, customer support and complaints management

Swiss Post offers you a sound basis for market success worldwide. Establish a global presence for your offering with the online portal 123kataloge.de. Thanks to Swiss Post, you can enjoy the benefits of simple, convincing solutions across the entire marketing area. You can also ensure specific and efficient processing of carefully selected target group segments.