User market

Targeted marketing will boost the competitiveness of your publications. To acquire new customers and retain existing subscribers, you will need to take a systematic and continuous approach. This calls for specific expertise in the comprehensive cultivation of international markets.

Swiss Post will help you acquire new readers and subscribers and effectively promote long-term loyalty among your existing customers. Reap the benefits of our expert knowledge in the fields of marketing, distribution, CRM, dialogue marketing and direct marketing.

Swiss Post's range of services covers all aspects of modern marketing:

• Subscriber acquisition and management: fulfilment service for the marketing of press publications, club and member management
• Direct marketing: worldwide dispatch of direct mailings and campaign planning tools
• Telesales: outbound and inbound dialogue marketing to acquire new customers worldwide and maintain contact with customers
• Response management: special solutions and value-added services to boost the response rate of direct marketing campaigns
• POS marketing: personal contact with potential readers at highly frequented points of sale
• Online marketing: Press Shop International online platform for subscription sales
• Reader service: processing of orders, changes, complaints, cancellations and readers' requests
• CRM: systematic recording of reader behaviour and market trends
• Newsstand marketing: product placement and promotions in the small retail sector
• Merchandising: all-round carefree package including an order service, logistics and payment collection

Achieve long-term market success for your publications through professional cultivation of the new customer market and customer care for existing subscribers. Our services and measures are based on years of experience and tried-and-tested processes in publishers' marketing. Benefit from the targeted and professional marketing of your publications.